The Sex and the City 3

Posted: May 22, 2015 by axp3228 in Uncategorized

Sarah Jessica Parker started rumors about making Sex and the City third movie earlier this week. She posted Instagram photo outside of Bloomingdale’s store, Carries favorite one. In the movie and tv show, Carrie Bradshaw is obsessed with heels from the famous store. Fans saw that as a third movie announcement, and they got quite excited about it. But, later this week, Sarah Jessica Parker posted other photos. No, movie! The whole thing was about her new shoe line. She was using Carrie Bradshaw, show style fanatic to promote her shoes at Bloomingdale’s. I think she did a great job. There are a lot of the Sex and the City fanatics out there. She made the internet talking about her. And than she announced her product. I believe that Carrie Bradshaw role will help her in the shoes business. Moreover, SJP is seen as a fashion icon on red carpets. Her hair construction at Met Gala got her to the news too, it was quite interesting.

Brazil’s Nude Agency

Posted: May 19, 2015 by dsb2235 in Uncategorized

nude

Vanity, or “vaidade” in Portuguese, is not generally viewed as a negative characteristic in Brazilian culture – especially when it comes to unwarranted pride in one’s appearance.  Brazil has an extremely hot climate most of the year and because of this, most Brazilians wear very little clothes.  With very little clothing and much more skin being shown, Brazilian men and women work particularly hard to look good.  This puts a tremendous amount of pressure on Brazilian women who spend 11 more times of their annual income on beauty products compared to British women.

In addition to spending on beauty products, Brazilian women top the global league tables for the number of women undergoing cosmetic plastic surgery. First place is for buttocks reshaping and tummy tucks, following behind in second place is breast alterations.  As opposed to supporting the superficial ways to boost self confidence and image of the Brazilian women, two women founded to Nude Agency – a photography business that promotes natural beauty.

The entrepreneurs, Darcy Toledo, 42, and Jane Walter, 36, employ an all-female team of 10 photographers, make-up artists and fashion designers.  They offers “ordinary women” the chance to feel like a top fashion model for the day and gain a portfolio of professionally taken “sensual” photographs.  The “models” can choose to be be fully clothed, wear lingerie or go completely nude.

See the below blurb for insight on how the business is run and what some customers had to say:

“Rather than building their own permanent studio, Ms Toldeo and Ms Walter instead hire upmarket hotel rooms. This more easily enables the Sao Paulo-based business to also do photo shoots in other cities, such as Rio, Recife, Porto Alegre and Curitiba.

Gabriela Martins, a 38 year old from Rio de Janeiro, says that getting a Nude Agency photo shoot boosted her confidence. “I can tell you it was one of the best investments I ever made,” she says. “There is no price for self esteem.”

Another small business called Projecto Provador has followed suit and is doing something very similar.  Founder, Mari Patriota, adds a bit of a twist to her business.  Instead of taking photos at a home studio, she flies her clients out to beach resorts. See the link below for a full article and more details:

http://www.bbc.com/news/business-32702500

European Regulators vs American Tech Giants

Posted: May 19, 2015 by dsb2235 in Uncategorized

A few of the world’s leading American information technology companies are under some serious examination by European regulators.  The repercussions could possibly lead to fines and harm their profit margins as well as change or or even limit they operate globally.  The giants mentioned are Google, Microsoft, Apple, Amazon.com, and even the social media guru, Facebook.  The concerns pertain to user privacy, anititrust laws and taxation discrepancies.

 

Google was formally charged of abusing its dominance by European Union’s antitrust chief, Margrethe Vestager.  The company is being accused of traffic diversion and having their searches favor their own products/services.  This issue resonates with the Android smartphone as well – the software is apparently designed to favor google products and applications.  These charges may be overdue, as other IT companies like Microsoft and Deutsche Telekom have filed formal complaints over the years.

Microsoft is facing accusations similar to  Google for violating the user’s Right to Be Forgotten.  The European’s highest court ruled last May that citizens have a right to request that links to personal information be permanently deleted.  Like Google, Microsoft has created an online form to fulfill removal requests that the users say violate their privacy.  Additionally, Microsoft has been involved in an antitrust case surrounding their software and interoperability that resulted in the company paying almost €2 billion that included a penalty in 2013 for failing to adhere to an earlier settlement.

In April, Facebook was hit with a class-action data privacy lawsuit in by data protection activist, Max Schrems.  In the same month, several European countries including France, Belgium, Germany and Spain, opened investigations into the social network’s privacy policies.  See the blurb ffrom the article pertaing to Amazon.com’s tax violation:

“The European Union’s antitrust office released a preliminary finding in January that a tax deal between Amazon and Luxembourg appears to amount to unfair state aid that may have enabled the company to underpay its taxes. Antitrust officials had opened the investigation in October 2014.”

See link below for full article:

http://www.nytimes.com/interactive/2015/04/13/technology/How-Europe-Is-Going-After-U.S.-Tech-Giants.html?ref=international

Microsoft and other Tech Giants face European regulators.

Microsoft and other Tech Giants face European regulators.

Telefonica reports profits from division sale.

Telefonica reports profits from division sale.

The Spanish telecommunications company, Telefónica, acquired a three-fold increase in profits earlier this year by a pending sale of their British division called O2.  Operations are based in Europe and Latin America, however the company saw a monetary gain by selling O2 to Hutchison Whampoa, a Hong Kong conglomerate, for $16.08 billion.  Telefónica has continued to benefit from strategies such as this one: selling parts of their company (divisions) while buying out their competition who are mainly smaller local businesses.

Recently, Telefónica took over the German carrier E-Plus for €8.6 billion.  This purchase aided in the increase of the company’s revenues by 69 percent to €1.9 billion in the first three months of the year. The financial boost reflected the company’s larger operations in Germany after buying its neighboring competitor.  Additionally, in Brazil, Telefónica bought the local broadband provider GVT for €7.2 billion and reported a 4.8 growth percentage in the Brazilian unit revenue.  Both moves were made in the German and Brazilian markets to shield from climbing competition with rival operations – despite the seemingly troublesome market performance in Brazil’s case.

Additionally, Spain was one of the most severely hit countries of the European financial crisis.  The market seemed to be unstable however, and to Telefónica’s fortune, the company followed through with their goals and initiatives, in addition to the strategy aforementioned.  The results were promising and the increase in revenues helped Telefónica to falter their own monetary issues and debts.  See the excerpt below on how Telefónica was able to do so:

“Like many of Europe’s largest telecom operators, Telefónica has looked to consolidate its activities in recent years to bolster growth, reduce debt, and invest in its high-speed mobile and broadband networks. The company plans to use the majority of the proceeds from the sale of its British unit to reduce its €45.6 billion of net debt.”

With the market’s improved performance in Spain, as well as in other countries, and recently made acquisitions, it seems that Telefónica has much more in store and will continue to maneuver their way through financial burdens.  See the link below for the full article and more details:

http://www.nytimes.com/2015/05/15/business/international/telefonica-profit-o2-hutchison-whampoa.html?ref=international&_r=0

 

Aside  —  Posted: May 18, 2015 by dsb2235 in Uncategorized

Revolutionizing Advertising

Posted: May 18, 2015 by nen5764 in Uncategorized

MIT-Affectiva-01_0

A new technology invented by a company called Affectiva is going to revolutionize the way we tailor ads to consumers.  The software works in conjunction with smart tv’s with integrated webcams.  Affectivas program monitors you while you watch commercials and with their facial recognition technology gauges how you are reacting to the commercial.  This provides direct feedback to companies allowing them to tweak their advertisements to better effect the demographics they are targeting.  With smart tv’s becoming the norm it is very possible that soon almost every household with have a video enabled television.  This technology will affect advertising on a global level as all markets will want to gather this incredibly valuable data.

Their software has already been adopted by large international corporations such as Kellogs, Mars, and Unilever.  This demand is an affirmation that global companies are very interested in this technology and will be used in the near future on a much larger scale.  To this date, even in the program’s early stages, Affectiva has analyzed nearly 2.8 million faces across 75 countries. Currently the software is used as an opt in service where users can watch the ads on their tablets and laptops.  Eventually this technology will be integrated into smart TV’s so all ads can have their effectiveness monitored.

With the eventual integration of this software, an ethical issue is raised.  People may not want to be monitored at all times even though they may have initially opted in.  This becomes a question of privacy because people may not want the camera always on when they are in front of the television.  These details would be ironed out and the consumer would have to opt in, but even with these agreements in place it has the potential to become a PR nightmare and hurt the brand perception of the companies using it.  Additionally, the blame might find itself going in the direction of the television manufacturers for allowing the camera to be used for this software.  The initial backlash is what is worrisome here; however eventually this will more than likely be accepted as the norm with time.


http://adage.com/article/digital/facial-recognition-lets-marketers-gauge-real-responses/298635/

Pretty Food for Instagrammers

Posted: May 18, 2015 by nen5764 in Uncategorized

chilis

Chili’s Grill & Bar is an international restaurant chain that has adopted an interesting strategy to promote their food. Appearance of food has always been important but today with the culture of posting pictures of food to social media a food’s appearance is more important than ever.  Chili’s has recognized this and has put foods presentation at the top of the priority list by placing fries in stainless steel baskets, placing burgers higher on the plate, and using more visually appealing buns.  These factor in creating an appealing presentation that the customer can the photograph and share with their friends drawing in new customers to the restaurant.

This plays into Chili’s strategy to attract tech savvy diners.  With the addition of digitally outfitted tables that allow customers to order drinks and pay their bill.  Attracting customers that are interested in these features increase the likelihood they will be active on social media.  This is where Chili’s new enhanced aesthetic comes into effect.  By producing consistently good looking food they increase the chances the food will be taken to social media.  This earned media will take form in Instagram posts, Tweets, and Facebook pictures all of which can leave impressions on a large audience.

Instagram in this instance is an extension of Chili’s marketing.  With their own account with 25,000 subscribers they are able to push their content to a large pool of potential customers as well as their friends.  Food is one of the most photographed things in social media and if Chilis can keep consistent good presentation they will have a very successful campaign.


http://adage.com/article/cmo-strategy/chili-s-tweaks-food-instagram/298625/

#itwasneveradress

Posted: May 18, 2015 by nen5764 in Uncategorized

Recently a company called Axosoft has started a viral social media campaign focusing on the redefinition the international symbol for woman, often seen differentiating the mens’ restroom from the ladies’. In this campaign, Axosoft takes the common ladies-room symbol and changes it from a depiction of a stick-figure woman in a dress, to a woman in a cape similar to that a superhero. This campaign was designed be shown initially at the Girls in Tech conference, but intended to become viral, as they promoted the hashtag: #itwasneveradress.

The ad, aimed at empowering women in the tech industry and increasing brand awareness, was not paid for. Rather, this ad capitalized on viral media, earning over eighteen million impressions of their hashtag. Not only does this increase axosoft’s brand awareness, but also brand perception. By launching this campaign, Axosoft is being seen as a company that views women as superheros. However, ultimately, their goal is to increase future sales through empowerment.

Axosoft’s goal is to not only increase brand awareness now, but also to be the name in the back of the minds of young emerging programmers. They hope to be the brand that young female programmers will choose in the future when the need arises.

http://adage.com/article/btob/a-dress-campaign-empowering-women/298531/