Vanity, or “vaidade” in Portuguese, is not generally viewed as a negative characteristic in Brazilian culture – especially when it comes to unwarranted pride in one’s appearance. Brazil has an extremely hot climate most of the year and because of this, most Brazilians wear very little clothes. With very little clothing and much more skin being shown, Brazilian men and women work particularly hard to look good. This puts a tremendous amount of pressure on Brazilian women who spend 11 more times of their annual income on beauty products compared to British women.
In addition to spending on beauty products, Brazilian women top the global league tables for the number of women undergoing cosmetic plastic surgery. First place is for buttocks reshaping and tummy tucks, following behind in second place is breast alterations. As opposed to supporting the superficial ways to boost self confidence and image of the Brazilian women, two women founded to Nude Agency – a photography business that promotes natural beauty.
The entrepreneurs, Darcy Toledo, 42, and Jane Walter, 36, employ an all-female team of 10 photographers, make-up artists and fashion designers. They offers “ordinary women” the chance to feel like a top fashion model for the day and gain a portfolio of professionally taken “sensual” photographs. The “models” can choose to be be fully clothed, wear lingerie or go completely nude.
See the below blurb for insight on how the business is run and what some customers had to say:
“Rather than building their own permanent studio, Ms Toldeo and Ms Walter instead hire upmarket hotel rooms. This more easily enables the Sao Paulo-based business to also do photo shoots in other cities, such as Rio, Recife, Porto Alegre and Curitiba.
Gabriela Martins, a 38 year old from Rio de Janeiro, says that getting a Nude Agency photo shoot boosted her confidence. “I can tell you it was one of the best investments I ever made,” she says. “There is no price for self esteem.”
Another small business called Projecto Provador has followed suit and is doing something very similar. Founder, Mari Patriota, adds a bit of a twist to her business. Instead of taking photos at a home studio, she flies her clients out to beach resorts. See the link below for a full article and more details: