Airbnb and Its Evolution

By: Bailey

Airbnb is looking to extend their global reach by innovation and adaptability. As Airbnb is looking to expand, it is also looking to connect with a more diverse audience and by doing so, using unique global marketing strategies.

Airbnb has recorded one of the single largest language expansion projects in the localization industry, as they have recently added 33 new languages. Airbnb has a commitment to understanding and embracing local cultures and acting on this has allowed them to grow substantially. Customers are speaking highly on how despite not being home, you feel at home and this is because of their unique marketing strategies.

So, what do these strategies look like?

When choosing to use the Airbnb website, there has been some changes that initially help customers understand exactly what they are looking at, no matter their culture or history. Their improvement was this. Airbnb lists the name of the country and the corresponding language to this country. This strategy allows users to select the right version and to make the site easy and accessible for everyone. Another expansion is the site now makes suggestions based on the customers browser history and their past interactions with the Airbnb site.

Evolution and Global Impact

Looking forward, Airbnb wants to continue to positively impact users and improve their generated content across their products. They have a great analysis team that is constantly measuring and tracking the demand from users. This allows them to succeed and provide more market-specific products, cultural awareness and unique content which will allow Airbnb to succeed over its competitors and gain that competitive edge.

Resource:

The Evolution of Airbnb’s Localization Strategy